Tore Frandsen is a Danish director whose work is defined by cinematic restraint, strong storytelling instincts, and a subtle sense of humour. His films feel precise and intentional, built around clear concepts and grounded performances that give even commercial work emotional weight.
His film ‘Helmet Has Always Been a Good Idea’ for the Danish Road Safety Council became one of his most recognised projects, earning top honours, including a Grand Prix at both the Epica Awards and the Clio Awards, Gold at the British Arrows, and recognition at Cannes Lions. The project stands as a defining example of his ability to elevate public service storytelling through craft and clarity.
Beyond that landmark work, Tore has created standout campaigns for brands such as Coca-Cola, Toyota, Carlsberg, Netflix, HBO, and LEGO, consistently bringing a refined visual approach and strong narrative focus to every project.
Tore sat down with LBB to discuss the work of Jonathan Demme, his newest short film, ’A Waste of Life’, as well as his upcoming work.
This film makes me cringe, mostly because I still remember the look in my parents’ eyes when I showed them my new work.
It wasn’t pride.
