SKITTLES takes another expedition into the weird and wonderful, debuting ‘SKITTLES Gummies’ in a campaign conceived with Mars and TBWA\Chiat\Day.
The three films produced by Epoch are directed by Carl Sundemo and aim to reimagine what ‘soft’ means when every gummy claims such a trait. Reconsidering what ‘soft’ can feel like, we’re taken through exaggerated dreamlike sequences inviting us to contemplate everything from the ‘soft’ pouch of a human kangaroo to receiving a massage from the ‘soft’ tentacle of a jellyfish.
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“So yes, the man kangaroo, the jellyfish, the balloon dog… everything you see is all practical and being moved by puppeteers,”
