Elena Petitti di Roreto studied media design and received her BA and MA at the New Academy of Fine Arts in Milan, and then film studies at the Pratt Institute in New York where she was nominated in the Pratt Institute’s Presidential List. Elena went on to study Creative Direction for Fashion at the London College of Fashion.
Elena worked as an editor at Collateral Films, a Milan-based production company. After one year she become the production company Art Director, and one year later she moved on to become a freelance art director and director.
Taking inspiration from art and photography, her films are characterized by a strong attention to aesthetics: details, light and composition. Thanks to her editing experience she is able to build layered imaginative narratives. Working as an Art Director gave her the experience to deal with different types of media, making it easier to work alongside the client and incorporate enhanced methods to promote their content. Based in Milan and London, she has worked with several fashion brands and magazines such as Bottega Veneta, Mulberry, Valentino, Dries van Noten, Cos, Hugo Boss, Vogue Italia and iD.
In the relatively short time Elena’s been directing, her work has won many awards, including Best New Italian Film at the Fashion Film Festival Milano in 2018 and 2016.