Carl Sundemo


Carl Sundemo's work has been called ”stupid ideas presented in a serious way,” and over the years he has built an oppressive interest for how crafted film worlds can be used in unusual ways. His films often play with known genres and troupes in advertising and other narratives, to great comedic effect.

As an ad school graduate from Sweden, Carl jumped straight into directing commercials and his interest for story development has since placed him on the board of the Screenwriter Program at the Higher Vocational Education in Sweden.

Over the course of his career, he has worked with agencies such as Wieden+Kennedy, CALLEN, CP+B, Virtue, Carmichael Lynch, Social Club Paris, FCB, Saatchi&Saatchi, SMFB and BBDO. Hopefully he hasn’t damaged the reputation of too many brands he’s worked with, such as Liquid Death, Betty Crocker, Bush’s Baked Beans, LG, KIA, Milka and Comedy Central to name a few.